U Beauty is a luxury skincare brand founded in 2019 by Tina Chen Craig and Katie Borghese. The brand focuses on streamlined, science-backed skincare designed to deliver multiple benefits with fewer products. Its formulas are powered by proprietary SIREN Capsule Technology™, an adaptive delivery system designed to target ingredients where the skin needs them most.
U Beauty offers products including resurfacing treatments, moisturizers, face oils, eye treatments, neck and décolleté care, body treatments, and targeted skin treatments. The brand emphasizes clinically tested, multitasking formulas and says its products are developed and made in Italy.