Studs is a U.S.-based ear piercing and jewelry brand specializing in professional needle ear piercing, earrings, piercing jewelry, and aftercare products. Founded in 2019 and headquartered in New York City, the brand combines expert piercing services with a curated collection of studs, hoops, huggies, and fine jewelry for everyday wear. Studs focuses on safe, hygienic needle piercings (never piercing guns), high-quality jewelry, modern designs, and personalized "Earscaping®" styling, offering an elevated in-store and online shopping experience.