Fenty Beauty is a global beauty brand founded by Rihanna in 2017, specializing in makeup, skincare, haircare, fragrance, and beauty tools. The brand is renowned for its commitment to inclusivity, launching with an industry-leading range of foundation shades designed to suit all skin tones and types. Fenty Beauty focuses on high-performance, cruelty-free products, combining innovative formulas with bold, trend-forward designs to make beauty accessible and empowering for everyone. Its products are available worldwide through its official website and leading beauty retailers such as Sephora.