At Buckle, it has always been about the experience. An experience that is predicated on a commitment to excellence in all areas of our business and is made possible by our passionate pursuit of continual learning and evolution.Founder, Dan Hirschfeld, grew up in the clothing retail business. In 1948, his father, David Hirschfeld went into business with Ivan Mills, who owned and operated Mills Clothing, located in Kearney, Nebraska. A few years later, Dan would join him at Mills Clothing before eventually opening another store, The Brass Buckle.