AYU Cosmetics is an Irish-owned vegan cosmetics and skincare brand specializing in makeup, skincare, tanning products, makeup brushes, and beauty accessories. Founded by renowned makeup artist Suzie O'Neill, the brand creates easy-to-use, natural-looking beauty products designed to enhance rather than mask natural features. AYU offers foundations, concealers, eyeshadows, lip products, skincare, and professional makeup tools, with a strong focus on vegan-friendly, cruelty-free formulations, quality, and empowering women to feel confident in their own skin.